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How to Name Your New Hair Salon

Posted by hairsalonsbloomington on February 9, 2013 at 4:00 AM

Opening a new hair salon comes with its own set of challenges. As if finding a good location, furniture, products and equipment is not challenging enough, you have to find a name that suits your new establishment. A name for your hair salon needs to be simple and easy to remember. It should also be easy to spell. Your customers need an attractive salon name that lures them into the establishment. Therefore, to ensure you find the perfect name that suits your business and clientele, you can consider a few crucial elements of a Hair Salons in Bloomington IN.


Marketing

Choose a name that can help market your business. A good hair salon name can be backed by an effective marketing campaign. It also makes it easier to create a marketing campaign that suits the objectives you are trying to achieve. Names that are not thought out well may not illustrate your marketing points. For instance, the number and shape of letters can impact on how your logo will look visually. Therefore, if the name is too long and does not fit the shape of your logo, you may find it hard to market on price lists, press adverts and the Internet.


Location

Leveraging on the local area can bring some sentiment to the locals. Furthermore, residents and tourists can associate the name to the local area all the time. You can use your business address to inspire you when creating a name for your hair salon. Before choosing a name based on the location, you should consider if you plan to stay longer or move soon.


Clientele - Hair Salons in Bloomington IN

What kind of clientele do you expect to serve? Determine your target market. Different business names attract different types of clients. If your clients are elegant and classy, you may want a name that depicts the same. If your clients are busy individuals, offer a business name that suggests quick and prompt services. The name should pick the interest of the customer in an instant.


Yourself

To give your hair salon a personal option, you can name it after yourself. This is probably the easiest way to name your business. You can choose the name that most people know you by so they know the business belongs to you. If you are looking to expand your business, choose a unique name that will be synonymous to your other future salons.


Tips:

Choose a name that is unique from no other

Make the hair salon name fairly short

Utilize linguistic skills

Consider the need to rebrand in the future

If you find a good name that works for you, trademark it to protect it

If you can afford it, find a good agency to help you name your hair salon

Check other related article: How to Reveal Hidden beauty with Hair Salons

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